Privacy Policy | Itineria Co.

Itineria Co. | Effective Date: April 8, 2026

Your privacy matters to us. This Privacy Policy explains what information Itineria Co. collects, how we use it, and what choices you have. By using our website (itineriaco.com), purchasing from our Etsy shop, or submitting an inquiry, you agree to the practices described here.

1. Information We Collect

We collect the following types of information:

Information You Provide Directly

Name and email address (via contact forms, inquiry forms, and email list signup)
Trip details, travel preferences, travel dates, group size, and budget (via our client survey for Planner and Concierge services)
Any other information you voluntarily share in a message, inquiry, or survey response

Information Collected Through Purchases

When you purchase through our Wix website or Etsy shop, payment and billing information is collected and processed by those platforms (Wix Payments or Etsy Payments). Itineria Co. does not store your credit card or payment account information.
We may receive your name, email address, and shipping/billing city from the platform as part of order fulfillment.

Information Collected Automatically

Our website (hosted on Wix) may automatically collect certain technical data when you visit, including your IP address, browser type, device type, pages visited, and time spent on the site. This is standard web analytics data collected by Wix.
We may use cookies and similar tracking technologies. See Section 5 for details.

2. How We Use Your Information

We use the information we collect for the following purposes:

To fulfill your order and deliver purchased digital products
To communicate with you about your order, inquiry, or service
To create a personalized travel itinerary based on your survey responses (Planner and Concierge tiers)
To send you marketing emails, travel inspiration, and updates if you have opted in (you can unsubscribe at any time)
To improve our website, services, and customer experience
To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. How We Share Your Information

We share your information only in limited circumstances:

Service Providers

We use trusted third-party platforms to operate our business. These include:

Wix — website hosting, payments, and e-commerce
Etsy — secondary e-commerce platform
Kit (formerly ConvertKit) — email marketing platform

Each of these providers has their own privacy policy and data practices. We encourage you to review them. We share only the information necessary for these providers to perform their services on our behalf.

Legal Requirements

We may disclose your information if required to do so by law, court order, or government request, or if we believe disclosure is necessary to protect the rights, property, or safety of Itineria Co., our clients, or the public.

Business Transfers

In the event that Itineria Co. is sold, merged, or transfers its assets, your information may be transferred as part of that transaction. We will notify you if this occurs and your information will remain subject to this Privacy Policy.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

Order and transaction records are retained for a minimum of 7 years for tax and accounting purposes.
Email marketing lists are retained until you unsubscribe or request deletion.
Client survey data and itinerary communications are retained while you are an active client and for a reasonable period thereafter.

You may request deletion of your personal information at any time by contacting us at hello@itineriaco.com, subject to any legal retention requirements.

5. Cookies

Our website uses cookies — small text files stored on your device — to improve your experience. These may include:

Essential cookies — necessary for the website to function (e.g., shopping cart, session management)
Analytics cookies — help us understand how visitors use our site (e.g., Wix Analytics)
Marketing cookies — used to serve relevant ads or track conversions (if applicable)

You can control cookie settings through your browser. Note that disabling certain cookies may affect website functionality. By using our website, you consent to our use of cookies in accordance with this policy.

6. Email Marketing

We use Kit (formerly ConvertKit) to manage our email list and send marketing communications. When you sign up for our email list, your name and email address are transferred to Kit and stored on their servers.

You can unsubscribe from our emails at any time by:

Clicking the "Unsubscribe" link at the bottom of any email
Emailing us at hello@itineriaco.com

For more information on how Kit handles your data, please review Kit's Privacy Policy at kit.com.

7. Third-Party Links

Our itineraries and website may contain links to third-party websites, booking platforms, restaurants, hotels, or vendors. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any external sites you visit.

8. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will delete it promptly. If you believe we have collected information from a child under 13, please contact us immediately.

9. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. We encourage you to use strong, unique passwords and to be cautious about sharing sensitive information online.

10. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

The right to access the personal information we hold about you
The right to correct inaccurate or incomplete information
The right to request deletion of your information (subject to legal retention requirements)
The right to opt out of marketing communications at any time

To exercise any of these rights, please contact us at hello@itineriaco.com. We will respond to your request within a reasonable timeframe.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the platforms we use. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after any updates constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact:

Itineria Co.

Email: hello@itineriaco.com

Website: itineriaco.com